Property project branding in Malaysia

What is in the project launch kit

• Project logo that works on a 20-metre hoarding, a key tag and a portal listing thumbnail.
• Sales brochure with location, site plan, unit layouts and specifications, printed for the sales gallery.
• Hoarding artwork for the site perimeter, the first thing passing drivers see for the whole build period.
• Banners for the sales gallery, roadside buntings and launch events.
• E-brochure: a phone-sized PDF your agents send on WhatsApp the moment a lead asks.

A launch timeline that works backwards

Weeks before preview	What we deliver
10 to 8	Brief, project name review and logo concepts
8 to 6	Logo final, hoarding artwork to the fabricator
6 to 3	Sales brochure layout, unit plans and copy
3 to 2	Brochure to print, banners and e-brochure
2 to 0	Event materials and last-minute price list changes

Hoardings go up first because they work for the longest. The brochure comes later because unit plans and prices often change until the last weeks.

Designing for Malaysian buyers

Malaysian buyers read property ads in English, Bahasa Malaysia and Chinese, and often decide with family. We lay out bilingual brochures and keep unit sizes in square feet, which is how local buyers compare. Every piece is checked against your legal team’s text so the licence and permit block is correct on each size. For the developer’s own identity, see corporate identity design. See every kit on pricing or ask for a quote.