After knowing the procedure of how to hire a graphic designer, you must be interested in knowing some key skills to look for in a designer.
So, here is a list of key skills without which no designer can prove to be a good designer for any business.
Creativity is critical to the success of a graphic designer. Before asking a candidate about qualifications, you should try to figure out his/her level of creativity. It’s difficult to come up with new ideas and innovative designs if you don’t know how to tap into your creative resources.
2. Designing Software
Today all graphic design work is done digitally, so it is vital for a graphic designer to have knowledge about software and the latest tools in order to produce the best work possible. The most popular and well-known graphic design software comes from Adobe, with an entire creative suite including Photoshop, Illustrator, and InDesign.
Every graphic designer must have a good knowledge of typography to make written language legible, readable and appealing when displayed. They need to be familiar with certain fonts and have a good understanding of terms such as kerning, line-height, tracking, white space, and more. You cannot afford to handle your company’s graphics designing project to someone who randomly chooses any font like Arial, Calibri, Georgia and so on. Finding the right font and knowing how to create your own will go a long way in design success.
4. Colours And Light Theory
Colour and light plays a vital role in graphic design. A single wrong choice of colour can snatch away all attractions from a beautifully designed graphic. A good graphic designer must have the understanding to use lights and colours to create contrast, blend, color change to make the design more dynamic and effective at communicating its message.
5. Knowledge About Layout
For any graphic design, layout is one of the core tools. Graphic designer needs to know how to organize and layout the elements in a text page in a clear and attractive way, making it easy for the reader to visualize. If a graphic designer does not have the knowledge regarding layout, then he/she cannot design graphics which will be used much.